Avoidable mistakes with your websites

Quite often, some small mistakes are enough to hamper the growth of a website and end up hurting it in a way that the site fails to attract decent traffic. This, ultimately results in site lagging behind on all fronts as Alexa, back links, PR, conversions and every thing else that a webmaster would wish for.

Some common mistakes are:
1. Insufficient Content: Today with the growth and penetration of net, a visitor has more choices at hand than he would have ordinarily expected few years back or say more than he can reasonably handle. In this age, a web site with poor quality of content or content that is not updated is a sure way to repel your visitor.
2. Outdated / Duplicate Content: A visitor is no different from you. Would any of us like to spend time on old / outdated / duplicate content or ever like to bookmark such site? Unless you give a sound reason to come back, your site would be unlikely to gain traffic.
3. Pages not readable by search engine spiders: Now days, this rarely becomes the cause of a site failure unless you have relied too heavily on use of flash, frames, graphics or tables. If your web site is not search engine friendly, your pages would not be included in the search engine databases.
4. Search engines constantly keep evolving their algorithm. You have to keep a watch on how your site is ranking in a search engine from time to time and take appropriate steps to make sure your site shows up in the search results and that web traffic keeps flowing.
Making your web site the best it can be is a very effective and affordable marketing option for most small businesses. Of all the other types of advertising and marketing that you do each year, your web site has the potential to be seen by more customers, can continue to promote your company perpetually through links, is always accessible to customers, and can instantly reflect changes and provide fresh information to draw people in.
Avoiding basic web site mistakes will help your site perform better, making it a "perfect" marketing strategy for your small business.