Creating Rich Content to attract high Traffic
Talking about rich content is easier than achieving it. If you are a small time web master with not abundant resources at your disposal, you could not agree with me more. Today, you get a very discerning visitor who can not be easily fooled by below average content and he wont take a close a page and shift to another search. A problem that I have seen in many small but enterprising upcoming webmasters is that though they have novel ideas about the site and are technically great experts but unable to get the right content. Visiting various blogs, forum sites or thru elance. com sites you can know that for content writing of say 1000 words, minimum quote ranges from US to US . Such wide gap can not normally exist in a free market place but it does. What does this mean? While some gap could be there as charged by established and well rated writers, rest is definitely towards the quality of the content. A small or upcoming webmaster can not afford high rate of content development which leads to rather poor content which is either not keyword rich or is not unique or not of professional quality.
With in the l imitations of the resources, what best can be done to improve the content?
1. Without working on a lengthy jargon, rich content stands for useful, focused, brief but complete content. And yes, it is important to know that it may not be enough for content to be complete. It has to be in harmony and synchronized with the total objective of the site. A visitor that lands on your site for something your site stands for may not appreciate an informative content that is not in line with rest of the site objective. Where ever possible, along with the content give associated facts and data as industry facts, statistics, reviews, tutorials, or educational information related to a specific industry.
2. Think outside the box. It is definitely a good idea to take note of what other industry experts in the field are doing but remember best site on the subject is yet to be made. Had Google worked only on existing ideas and worked with in established norms at that time, it could not have started “Pay per Click” norm that means pay only if some body clicks and visits your site. Despite presence of many good sites on the subject, you could always find a way or two to improve upon them and attract loyal and returning visitors.
3. Have a section for events schedule. For any type of subject, there can definitely be a calendar of events. As an example, if your site is on medical terminology, you can have section for schedule for various conferences in various geographical regions or if you are having a site for tourism, announce date for cheap flights, cheap hotel bookings and so on.
4. Think of increasing readers participation. Have a blog, suggestion or comment box after each article. Have interactivity with visitor and encourage them to ask any question that might have been left unanswered in the article. You can have sponsorship, contest, prizes for suggestions and can have voting too. Votes, if the context is relevant, attracts good audience. Have a corner at the top of your site where the best suggestion of the day is displayed with visitor name and link to let have him feeling of being rewarded.
5. Testimonials is a very good idea and there you can see elance, ebay, amazon and other sites for this where this section is working so wonderfully well that it does help you to make up your mind about a product or service. Never be afraid of critical reviews as those would help you improve in longer run. In any case user generated content is both unique and true and gets better readership.
