Google Adsense would be more attractive
More the adklicks, oops, ad-clicks, the more a webmaster stands to earn. Now Google has launched an automatic matching feature in their ad-words program. The feature, currently launched in Beta, has been offered to limited number of advertisers
Under this feature of automatic matching, the list of keywords chosen by the advertiser automatically gets expanded to include some more keywords that he might have omitted to include and uses up any remaining budget advertiser might have left over.
Surely, other context sensitive publishers as yahoo are not amused over this feature, with some calling it just another way to "bleed every penny of your budget every day", while others noting that it would be a good feature for busy advertisers who don’t have the skills or time to expand their own keyword lists.
Though Google allows advertisers option to opt out of the system, it claims feedback from the industry will ultimately determine if this feature is launched on full scale.
For advertisers interested in promoting their business with Google Adwords, it would be better to choose their budget and not assume any left over budget would automatically be saved.
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