Google allows targeted placements of ads on your site

As adsense publishers, we know that Google allows advertisers to select a site and bid for ad placements in that site. This feature had a problem that the ad could appear any where on the site.

To regular clients, Google allows three ad units on a page. Location of each ad unit could vary and different placement of the unit returns different click rate. To eliminate this problem, Google now has allowed ‘Placement Targeting’ of the ads. Existing adsense accounts are being updated and this feature is likely to be available soon to all the publishers.

This would allow Advertisers to target your site if they've determined a match between their offerings and the interests of visitors to your site. Advertisers can still target their ads to your entire site, but they can now also target your individual ad units or groups of pages based on how you’ve set up ad placements using custom channels.

While implementing this, Google has allowed advertisers to bid on placement-targeted ads (formerly known as site-targeted ads) on a cost-per-click (CPC) basis. Previously, advertisers could only bid on these targeted ads on a cost-per-impression (CPM) basis.

Publishers can also add the URLs of specific CPC placement-targeted ads to your filter list to maximize the earnings.

Google has also issued advisory to its publishers to help them maximize the revenue potential with placement targeting. It has suggested that:
- Turn your custom channels into ad placements. These ad placements will allow you to highlight specific sections of your site that may appeal to advertisers.
- Enable text and image ads for your ad units. By opting in to different ad types on your site, you'll increase the competition in the ad auction, which can lead to additional revenue for your account over time.
- Use the 300x250 Medium Rectangle. This ad format is one of our best-performing ad units, and many advertisers use it when creating rich media (image and video) campaigns. Again, you'll benefit from the increased competition for your ad space.

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