Google launches Ad-Manager to help publishers sell extra ad inventory

Other than to a premium publisher, Google allows only three ad-units on a page. In some cases, many publishers are not able to serve more ads and thus lose on to opportunity to make extra money.

To help publishers overcome this limitation, Google has announced launch of Google Ad-Manager that help publishers improve revenue opportunities and productivity. With this tool, you can sell remnant ad inventory as well as reserved ad inventory directly to advertisers.

This tool can help you sell, schedule, deliver, and measure directly-sold and network-based inventory. Its features include an intuitive user interface, automated yield optimization. This tool is offered free by Google to help publishers address the problems of ad management and it effectively complements the
DoubleClick Revenue Center

This tool is in beta version.

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