How to Effectively Promote your Web Site

Site promotion and getting more traffic on the net has been the single most important issue with the web masters. Over the period many techniques and strategies are advised to webmasters and this article brings you some recommended strategies that are guaranteed to pay dividends in terms of site promotion. Here we discuss various strategies to maximize traffic as Pay-per-click advertising, getting high ranking on search engine results, increasing links, creating a USP for your web site etc.
1. Pay per Click Advertising
This one aspect would give you as much dividends as your imagination and planning and if not used with proper study can be a total loss as well if not implemented properly. Care must be taken that click leads to the right landing page. It would be good idea to ensure that the ad appears on right set of web sites and not on some what related. A user coming through click from a non relevant site is not likely to turn into a buyer. A user would go well to keep track of sales conversion rate. Sale Conversion rate is clicks converted in sales per number of clicks. Of course ideal sales conversion rate of 100% is desirable but that does not happen in most likely scenarios because of nature of traffic on the net. It may vary from nature of site to site but generally 70% click through rate has been achieved by successful webmasters. DO give time to study the ad-script if you not getting healthy sales conversion rate and even if you are getting healthy conversion rate, keep tab on ad-script to keep it updated with changing times.

After determining the best sales rate that you can get, you must find out the maximum amount that can be paid per click of keyword. It would be profit that can be allocated out of sales for advertising budget divided by number of clicks that lead to one sale.
2 Achieve High ranking in Search Engines Results.
Most users would visit your site through search engine results. Very few percentages of visitors come as loyal visitors or through favorites. Another unique factor noted by most webmasters that run Adsense or some similar program on their site is that repeat visitors lead to lower ad-clicks. To maximize traffic, reciprocal links or high ranking on as many search engines is the key. To get high ranking in search engines, the single mandatory step that you should take is to have appropriate use of keywords and key phrases. Make sure that your site reflects the keywords/key phrases that you are looking for - they should be in your title tag, your headline tags, and in your initial paragraphs. Don't however over do it, or it will look like "keyword stuffing" and you will do more damage than good - just make sure they are there in a natural fashion.
Common mistake committed by most webmasters is to use ‘most popular keywords’. Any search on such keywords produces millions of results and getting high ranking on this score would be rather tough. Do some analysis using a tool such as WordTracker.com, and aim for keywords and key phrases for which you have a fighting chance. Try using alternate keywords too for the popular keywords.
3 Create Strategic Links
By far the single important method that generates traffic over short as well as long run. As a added bonus, the higher the relevant links, the higher ranking you are likely to get in search engines results too, which again leads to higher traffic. Links can be reciprocal or non reciprocal. Reciprocal links generally are not given any substantial weight age by search engines and try to have non reciprocal links. Non reciprocal links obviously vouch for fact that your site is an effective resource that other sites are willingly linking to in a more natural fashion.
One easy method to get non reciprocal links is to write an effective and quality article and allow other webmaster to print that on their site. All the sites need content to grow. While giving them this right, you can ask for link to your site at the bottom of the article and this way you would generate non-reciprocal and relevant links. This is one of the most important strategy for a webmaster
You can also join an affiliate program from a reputed on line seller as ebay, amazon or any other reputed site. This way you would both way links of repute. Here ensure that the affiliate link actually links direct to your domain and not through a third-party site, otherwise they will get the benefit from the link rather than you.
4. Create a Unique Point about website.
Just make a search on any popular or common word on any search engine and you would find millions of results. Chances of a visitor coming to your site become almost zero if your site does not figure in first four pages of the results. Therefore, it is a Herculean task to promote web site to appear so high for search on a common word. If you have a unique content that caters to audience on net, then you are bound to figure high on search engine result for that keyword. I have personal experience on this. While here are millions of results coming up for search on forex news and views, there is no site to give you graph how much your investment would have been worth equivalent dollars if invested in gold, silver or other forex currencies. This proved so successful that the page is single most crowd puller page on the site www.b2blounge.com/create datafile.asp
5. Respect your visitors
Visitors are customers in virtual world. Each customer means some money to you if handled well. Frustrate a visitor and trust him not to give repeat visit. A satisfied visitor acts as a good referral too. You want them to come back, to return time and time again. This will ensure your traffic climbs over time, rather than remains static.
Ensure your site doesn't scare them away. Make it easy to use, visually appealing, and treat critical emails that you may receive from visitors from time to time like gold - while not all criticisms are valid representations of how the majority of visitors see your site, some of these emails can help you turn your business around if you listen in a positive manner instead of react negatively and defensively.
Try to subscribe as many visitors as possible to a list, so that you can correspond with them time and time again. Sending them news about your site for example will keep them coming back.