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Wednesday 03rd 2010f February 2010 10:24:20 AM

Let your site earn more through Google Video Ads

After a long delay, Google introduced expandable video ads in search results. These results appear as One Box ads atop search results and along right side bar, where normal ads used to appear. These ads would provide another medium to maximize earnings for any webmaster.

Google expects these ads to be far more effective medium to monetize the site as it feels that the eyes of users automatically gravitate to the images more than the text. Google say that as Google's main search results pages include more images, video links and other elements, it is more appropriate to have corresponding advertising formats.

The market is keenly looking for response of Microsoft and Yahoo to Google’s move and how this move would affect the fortunes of Google and its publishers.