Make your Site leave Lasting Impact

While designing a site, besides good coding structure, importance of certain other parameters as color layout, background color, fonts, site map, classification or architecture of the content is very important. A nicely coded site can be a dismal failure or a drag if these aspects are not given as much due attention as it needs. A site visitor is very demanding and if your site does not leave lasting impact on visitor by means of good and soothing colors smooth navigation and touches emotional appeal of a visitor to exclaim “Ah… this is a site that I wanted” , you may not be able to achieve the target that your site hs potential of.

To have a site which leaves a lasting impact on the visitor, try using short and attractive headlines that attract attention with high impact verbs that catch investors fancy as Learn, Earn, Save etc. keep sentences short. Long sentences often require lay reader to read twice to understand and that’s where the impact of the site goes off. Though graphics on the site help avoid use of flash. Must ensure that punctuation and grammar is perfect. European and American visitor will be too particular about the grammar and would be rating content of your site accordingly.
I would call a professional site as one where just at a glance for few secs, one can find out the objective of the site firmly and right at the first visit, a user can understand the navigation of the site without any hassle. Visitor should have no reason to look for an alternate site. If your site deals in selling television, for example, give detailed specs of all the television, its comparison with other brands, if possible then user feedback too, testimonials about the product from all reliable published resources, the model and color details along with all pricing information, thumbnail picture of the product that can be expanded into 3D viewing of the product.
Excellently designed content architecture is appreciated by search engines as well. Search engines, howsoever nice algorithm they might be having, can not match human intelligence so far. For better indexing, it is better to have all the links on the main page itself so that entire pages are indexed and crawled much faster. This would also help your page rank higher on search engine.
Spiders do give weight to headline and sub headers. Remember to nicely headline your text and content. Do make the headline bold and may use bulleted text where required. Spiders are not programmed to read graphics text, therefore, keep text in simple readable format.
Don’t keep search engines in mind when writing content. Just think of layman, how he would be appreciating and rating the content. Search engines are bound to follow. In fact search engine algo does keep in mind the traffic that a site draws. Content architecture must be designed for human needs and emotions and for the limited capabilities of SE spiders. Use proper taxonomy. Improper taxonomy can lead to your site or content classified into different category and even Google adsense may deliver ads that are not relevant to the content.
Only then can you fully optimize your site to both bots and eyeballs.