Some simple tweaks to boost Search Engine Rankings
1. No quick fixes and artificial boosters to boost rankings in any search engine including Google please. Just concentrate of web improvements, modifications and content please.
2. Keep in touch with latest keywords that command premium. These will form the basis of all your search engine optimization. Manu good and free tools can be found on various sites on the net. If you want something more professional, you can use wordtracker an excellent service for finding niche keywords. You should try and get at least 10 keyword phrases.
Once you have found your keywords, do a search with them on Google. First of all look at how many results there are. If it's in the millions, then maybe your keywords are not that good and would be too competitive.
Ideally results for your keywords should be about 50,000, and then you could a winner, but identifying such words is not simple and is a continuous process.
3. Title Tag
Google sees the title tag as the most important and relevant part of the webpage it retrieves. This is one of the few things you have any control over in Google's search results. The title tag is the underlined header for your result in the SERPS. It also appears at top of your browser window. Keep this descriptive and readable but at the same time include your newly found niche keywords. Google will also highlight the keywords in your title that were included in the search query.
4. Description Tag
The description tag is the description of the webpage which resides under the title tag in the results. Again use your keywords in here, maybe some of the lesser ones you discovered. This is the only other part of the results you have any control over. Google will also highlight the keywords in here that match the search query. Again remember to keep it descriptive and readable.
5. Domain Names
If you can, try and include your main keywords in your domain name. Google will highlight them when they match the search query. This can give your ranking a little boost because it will show that your website is relevant to the search query.
6. Content
Content is very important. If you have ever changing fresh, unique content on your website relating to your topic, Google will love you for it and other websites will link to you. In return, this will increase your rankings. A website with no changing content is a dead website. Your content should contain your keywords, but don't spam your content with your keywords.
7. PageRank
Why are people so obsessed with that little green bar on the Google tool bar? Well I'm here to tell you that you can stop obsessing about it right now.
The thing about the PageRank bar is it can be at least 3 months out of date as Google only updates it in roughly a 3-month cycle. Only Google knows your true pagerank which changes all the time. Google regularly spiders your website and scans for new content and links to show the most relevant content in its results. Therefore PageRank is pretty inaccurate.
The only advantage of that green bar that I can see is for exchanging links. You can get a rough idea of what a website's ranking is and you can decide whether or not to exchange links.
8. Linking
One-way links are better than 2 way links, but one-way links can be harder to obtain. Why someone should put your link on their website; what's in it for them? You can do this by writing articles like this one and submitting them to article websites, social media websites or on your own blog, but remember to add an author's bio which includes some links to your website.
9. The Open Directory (DMOZ)
You should always submit your website to DMOZ since it can take an age to get listed there and Google uses these results in its organic results sometimes. I recently wrote an article discussing this topic and some people commented on this and said that they haven't submitted to DMOZ and their rankings are fine. This may be true, but one thing you should remember is that lots of directory websites use DMOZ results, which in turn will get you more one-way links.
10. Blogs
Blogs are loved by Google because they have lots of text and are constantly getting updated; so start your own blog on your website. Include articles, stories and anything that's related to your website. If you give people something of interest, they will come back for more and link to you.
Article Courtesy: Ms Archana, Editor www.Canadaupdates.com
