Getting top ranking in search engine results is always on top of webmasters mind. This craving is definitely justified and we all need it. However, this desire has given to many shady business firms, offering to put you on top of Google or Yahoo ranking for few dollars. Personally, I find it funny. Imagine, when Google has its ranking algorithm totally confidential, some body for few dollars a month claims to ensure that he would make your site appear in top 10 results, or may I say, can take Google for a ride by forcing to change their results.
It is not that there is nothing called site optimization. But definitely, most of the so called professionals offering to ensure rankings do not know their job. I am a definite non-believer in “Get Free Traffic in Hours” offers. If you want to hire somebody, ask him first how he plans to improve your site taking into account the search engines ranking aspect. Getting on top could be easier but staying on top is definitely a full time job. It is definitely not a job that can be done so easily as spending few dollars. Insist on organic traffic only and the one generated by robots or scripts, as is largely done by many such firms.
What exactly is Search Engine Optimization? To my mind, it is a prudent mix of good content, nice layout, well nurtured links, and much more.

Higher search engine placement is substantially decided by number of quality links that a site has. Linking can be of natural, reciprocal, directory submissions and in some more ways. Not all the links can contribute to higher placement. Though, I personally believe that content is single major contributor and more unique and targeted the content, the higher the ranking.
In internet, traffic is the key. No doubt, good content would bring repeat visitors but how to get the initial visitors to appreciate the content. Unfortunately, there is no one way that would guarantee large traffic of visitors to your site. Submitting to search engines, unique content, meta tags, blah blah and so forth are just one of them.
What I have seen from my own experience, getting a good quality link is single important factor which works faster than any other method. The goal of trading links is to get quality links for quality links. A common mistake committed by some start up webmasters is to exchange just any link. It does not work and rather may do some harm. Reciprocal links are things of past and no longer the in thing. True quality links will carry benefits far beyond that of attaining a coveted position in the search engine results. The links will bring traffic from the Web page linking to your Web page. For better traffic, decide on quality of your link partners before exchanging links.

To build long term and sustainable customer base, web sites need to be tested with real visitors to see whether it is able to attract and retain loyal visitors. It is virtually impossible to perceive different practical situations that a customer experiences in ‘Computer Lab’ environment. As a web developer, you already would have so much of knowledge that some mistakes while debugging a site would never be made by you as by users. But a disgruntled user gives rise to frustrated consumers and leads to loss of sales when scaled up to the global level.
Ascertain the use of your site.

According to a leading web site, an average visitor spends about 3 hour per visit on site he lands through yahoo search engine. It is indeed an uphill task for any web master to retain visitor interest for so long. Need less to say; the longer a visitor stays with you, the greater is reason to believe that he is a convinced visitor.
As a webmaster it is imperative to understand and study the behavior of visitor as to which pages does he visit and how much time does he spend. The shorter the visit, the clearer it is that your site is not meeting the needs of the visitor for some reason.
Concentrating on following areas would increase the visitor satisfaction and ensure that they stay longer on your web site.

We all know that for top ranking on any search engine, unique content and appropriate keyword rich content is the major factor. Now how rich and how frequently should a key word appear is the moot question. What is primary keyword for the article and how often should it be used? Does a search engine read like human; from top to bottom and from left to right and if so should keywords be populated at beginning of the article or at the bottom?
Before these questions, some understanding of "Keyword Density".
In simple words keyword density is number of times a particular word appears in your article per hundred words. Say if a particular word appears 110 times in an article of 1000 words, they keyword density would be 11%. There are many sites that can give you automatically the keyword density of your page such as www.live-keyword-analysis.com

Site promotion and getting more traffic on the net has been the single most important issue with the web masters. Over the period many techniques and strategies are advised to webmasters and this article brings you some recommended strategies that are guaranteed to pay dividends in terms of site promotion. Here we discuss various strategies to maximize traffic as Pay-per-click advertising, getting high ranking on search engine results, increasing links, creating a USP for your web site etc.
1. Pay per Click Advertising
This one aspect would give you as much dividends as your imagination and planning and if not used with proper study can be a total loss as well if not implemented properly. Care must be taken that click leads to the right landing page. It would be good idea to ensure that the ad appears on right set of web sites and not on some what related. A user coming through click from a non relevant site is not likely to turn into a buyer. A user would go well to keep track of sales conversion rate. Sale Conversion rate is clicks converted in sales per number of clicks. Of course ideal sales conversion rate of 100% is desirable but that does not happen in most likely scenarios because of nature of traffic on the net. It may vary from nature of site to site but generally 70% click through rate has been achieved by successful webmasters. DO give time to study the ad-script if you not getting healthy sales conversion rate and even if you are getting healthy conversion rate, keep tab on ad-script to keep it updated with changing times.

As a webmaster, one of most trouble some area is how to get increased traffic to the site. Without adequate traffic, many sites die down as fast as they emerged. Many sites claim ‘magic cures’ to get more traffic to the site, but had such a magical phenomenon existed that can give traffic and loyal visitors even in the long run, no body would have failed. There are forums and forums, horde of websites that claim to provide instant solution to this but as a webmaster who struggled for 2 years before getting the real genuine traffic, I have concluded one thing that have content and you would have visitors. Building unnecessary links, reciprocal links etc would give you some traffic in short run, may even give you PR but sustainable or loyal traffic would elude you. Visiting various forums, I have seen that though quite useful information is available, few people even at such respectable forums actually understand fundamental principles of Internet marketing.

This page is for webmasters and let’s be very clear amongst each other. All of us want more visitors as more visitors would ultimately mean higher traffic, higher ranking, higher links, higher PR, higher click thru rate and ultimately higher revenue. Webmasters use different practices to attract traffic and many of them, to say it rather bluntly, dubious, but they do not yield results in longer run. Such web masters shift from strategy to strategy in different short runs and my experience says, they are quite often, moderately successful in short to medium run and rarely successful in longer run. One simple factor that has always stood test of time and is widely accepted as the ultimate traffic builder is the content in a web site. I have web site with some of the very basic and weird articles, where I have used phrases that a layman would use in expressing his intent. One thing that most webmasters fail to appreciate is the use of keywords. Though, all the web masters would differ with this and say, that this is elementary and they take care of keywords, but they are wrong here. Most webmasters are highly qualified in one or another area of expertise and thus fail to understand and think in common man’s jargon. That is what keyword a common man would think when he is searching for some information. Instead of technical jargon in most part of articles, a simple jargon would be better.