Many Ad-sense publishers have been facing strange problem that the adsense ads on their web page are replaced by Spyware ads. When the site is visited through some other machine, normal ads are see on the page.

This means that the particular user machine is infected by malware that modifies windows host file. Normally, this malware creates an entry like 70.xx.xx.xx.pagead2.googlesyndication.com.

This cause the ads on a particular machine replaced by spyware ads.

This problem can be solved by opening the host file in windows/system32/drivers/etc and by deleting all the files except “127.0.0.1 local host” file.

After doing this, the machines should be loaded with updated antivirus program.

Other than to a premium publisher, Google allows only three ad-units on a page. In some cases, many publishers are not able to serve more ads and thus lose on to opportunity to make extra money.

To help publishers overcome this limitation, Google has announced launch of Google Ad-Manager that help publishers improve revenue opportunities and productivity. With this tool, you can sell remnant ad inventory as well as reserved ad inventory directly to advertisers.

This tool can help you sell, schedule, deliver, and measure directly-sold and network-based inventory. Its features include an intuitive user interface, automated yield optimization. This tool is offered free by Google to help publishers address the problems of ad management and it effectively complements the
DoubleClick Revenue Center

This tool is in beta version.

Google has bowed to repeated requests from Ad Publishers to allow them to exclude certain sites from adwords campaign. Google’s new AdWords Site Exclusion tool allows advertisers to keep their ads out of broad categories of sites besides allowing them to exclude certain individual ones.

This tool would make it easier for advertisers to exclude sites where they feel the incoming clicks fail to convert at a satisfactory rate. This tool can be used with any type of campaign running on the content network: keyword-targeted or placement-targeted. Essential difference between earlier site exclusion feature is that now advertisers can exclude a category too.

However, blocking a category may keep ads from appearing on what would be relevant pages for the campaign.

This is summarized excerpt of Google Adsense team advice to maximize the earning potential of your site.

While the revenue fluctuation, especially if revenue earnings are on decline, is bound to bother you, you may not always be able to decipher the root cause. Google advises you to look for following in case you experience decline in revenues.

First recommended step is to check for various revenue indicators from the site stats as such as eCPM,
CTR, and page impressions etc. Calculate revenue by multiplying your page impressions by the effective cost-per-thousand impressions (eCPM) and dividing by 1000.

World’s largest search engine, then Froogle, Google Answers, Google documents and now Google has launched Google Health. Google plans to compile online personal health care records that would contain confidential medical information of the general public, including test results and prescriptions.

In an interface similar to use of email account, a user can manage his own records, with access via a user name and password. New service is expected to help both doctors and the increasing number of patients who use the Internet for their own medical research. Sounding optimistic about potential of this service CEO Eric Schmidt said, "There are 6 billion people who would benefit from the system. Only 1.5 billion or so are online. A reasonable goal will be that every single person who has access to the Internet would consider having a personal health record."

More the adklicks, oops, ad-clicks, the more a webmaster stands to earn. Now Google has launched an automatic matching feature in their ad-words program. The feature, currently launched in Beta, has been offered to limited number of advertisers

Under this feature of automatic matching, the list of keywords chosen by the advertiser automatically gets expanded to include some more keywords that he might have omitted to include and uses up any remaining budget advertiser might have left over.

Surely, other context sensitive publishers as yahoo are not amused over this feature, with some calling it just another way to "bleed every penny of your budget every day", while others noting that it would be a good feature for busy advertisers who don’t have the skills or time to expand their own keyword lists.

Though Google allows advertisers option to opt out of the system, it claims feedback from the industry will ultimately determine if this feature is launched on full scale.

After a long delay, Google introduced expandable video ads in search results. These results appear as One Box ads atop search results and along right side bar, where normal ads used to appear. These ads would provide another medium to maximize earnings for any webmaster.

Google expects these ads to be far more effective medium to monetize the site as it feels that the eyes of users automatically gravitate to the images more than the text. Google say that as Google's main search results pages include more images, video links and other elements, it is more appropriate to have corresponding advertising formats.

The market is keenly looking for response of Microsoft and Yahoo to Google’s move and how this move would affect the fortunes of Google and its publishers.

This deal definitely holds much for all those connected to the online world! According to the latest posted news, Microsoft has approached Yahoo, a Sunnyvale located content and search portal firm to get on to the table to discuss friendly takeover note by the former. If affected, the takeover would be one of the largest in the American corporate history. Also, it would be the largest takeover in the history of Technology sector.

The takeover announcement reflects how is the biggest software firm on earth threatened by the efforts of Google. Both Yahoo and Microsoft lag far behind Google in the search market. Hence, even the combined forces of Yahoo and Microsoft will require building up a strong ground before they can set a challenge for Google which controls around 62 percent the market share in the lucrative search market across the world. The combined entity would still control only 16% of the talked market.

Many of you have credible income ratings from AdSense. But lately, are you not getting enough moolah from your AdSense? The Google's program for online publishers is facing lots of flak as well as applauses. Lets try to find out the real action behind the advertising scene in the cyber world.

While many website owners are complaining of sharp decline in earnings, there are still many, who boast of larger income from the same source. Recent polls from notable search engine results show both are true. But isn’t a conclusive fact needed?

However, the entire poll buzz points out to one thing for sure i.e. the Google Smart Price Strategy

Smart Price Strategy:

As a webmaster seeking to monetize online earnings, dreaded mail from Google is always the last thing one would like to hear in the world. Under these circumstances, if while logging in Adsense account you get to see a message that this is not a valid login (though for banned accounts, different message comes) one is surely to miss a heartbeat.

Google has clarified the matter about such messages coming while logging in and sought to clarify the confusion among publishers about this login error message, when you are sure about the email address you are using.

As per the clarification issued by Google, if you're seeing this error message, this means your Adsense account shares the same login and password as a Google Account, but the two accounts are not linked.