Most webmasters are looking at various sites to look for SEO services. Now what drives them to look for such services; answer is simple. As a job less man would look for shelter every where, even in the office of astrologer, a webmaster with no traffic would desperately look for various measures including site optimization. There is no dearth of people claiming to be experts in site optimization, with different people quoting $50 a month to thousands a month and everybody seems poised to offer free advice on how to effectively incorporate SEO into YOUR website.

I really doubt, most of the person would understand what a real site optimization is. Simply speaking search engine optimization is just the art of making web pages unique and attractive to a search engine. You need not bother about which search engine as some people claim that they are Google specialists or Yahoo specialists.

1. No quick fixes and artificial boosters to boost rankings in any search engine including Google please. Just concentrate of web improvements, modifications and content please.

There is absolutely no dearth of companies offering search engine optimization services but how many of them are able to offer measurable results? What makes Agilis Marketing different from the rest is that it focuses on Search Engine Marketing to deliver superior and measurable results and a free website evaluation. Its USP is to offer ROI (Return on Investment) focused campaigns.

Since July 07, rumors were wild that PR update is in the offing and I could actually see many deals for sale of links being put on hold so as these links would fetch a better price with increased PR (hopefully). We are about to enter September, but PR update is yet as elusive.

The very thought of asking a webmaster to stay away from SEO is very repelling, right? After all a webmaster always nurtures a dream even right in his sleep to see his site soaring in ranking and links. Okay, so whole idea is not to advice about not optimizing your site but rather not to fall prey to “Optimization Experts”. Not even the so called, ethical or “white hat” optimization.

Site optimization if properly understood, is such a simple business, yet some experts have made it a sort of specialized field. In fact, a well made site needs no optimization, and no optimization can help a poorly made site till its errors are fixed. Loosely speaking it like putting a man on vitamins for him to gain health instead of giving him a healthy food.

As a site optimization professional, quite often I am frustrated with the tricks that some site optimization professionals play on unsuspecting webmasters. Quite often, a client is kept in dark about the role that an optimization expert would play about the site and whether in hurry to prove himself in double quick time, would he employ some shady methods to prove himself that would end up webmaster paying a heavy price later on in terms of search engines shunning his site as no good. I would also like to advise potential clients that getting higher ranking for a small / medium time webmaster is a long process that may take few months and in a hurry to gain high traffic they should not commit themselves to any offer that looks too good to be true, unless the SEO is willing to share what exactly are his plans to do about your site. Of course, most SEO wont share their secrets.
I would like to share some very powerful tips with you that would help you optimize your site better and would give you a bit of idea about how it would help search engines index your site faster.

To start with, let me share a fact that when I decided to join classes for learning web design, I was impressed with some sites that were very beautiful and well laid out. They had impressive and beautiful graphics. Now when I am past that period and into site optimization for getting more and more traffic, most of those sites are off my preferred list of sites. There is a gulf of difference between a good looking and well performing site. Each site that looks good may not be performing as good. Logic is simple; for a site to get more first time visitors, it has to get higher rankings and more indexing in search engine results, which may not be able to appreciate the aesthetics layout as humans do. And yes, once you get a visitor, you may be able to make him a loyal and returning visitor because of aesthetics and good content on the site.

Most probably the only reason, you are reading this page, is that you are a webmaster who is interested in knowing about latest tricks and practices in search engine optimization to increase the traffic to the sites. Proper optimization practices don’t only include “what to do”, but also as well “what not to do. In today’s article, contributed by Ms Soniya, Head IT department in St Mary institute of technology, Kamloops, Canada, she discusses few points about what DEFINITELY NOT TO DO, for webmasters while optimizing the site. As Ms soniya, goes on to advise about various “Not to do for optimization”, crux of the matter boils only to this factor that a webmaster is not to get desperate to get higher traffic using ulterior means as it might get him banned and give him no second chance of reviving the site.

Search engine optimization ultimately aims at getting your page in top 20-30 results in major search engine results for if your site is not in first 30 results, it stands, little chance of getting visitor through search results. More than 80% of the surfers depend upon search results while rest either come through referrals or book marks etc. Search engine optimization leads to making the pages on your site more friendly to search engines so as to rank higher on their results. Your web site has to meet the criteria of relevance of the search engines so as to rank higher in their results. In essence search engine optimization comprises of optimizing the title, keywords density, site description, headings and alt tags in your site. Better rankings for your site can be achieved by use appropriate keywords.
In a zeal to get better site ranking and more traffic, many webmasters resort to desperate means as getting traffic through robots, links from shady or blacklisted sites or commit few mistakes while optimizing. In this part, I would comment on few common mistakes committed by web masters while optimizing the site.