The search advertising company has come up with a new style of campaign that enables the advertisers to place the keywords and placements ads in one line. The time is not to think about the ordinary way of making money from Q2 at Google. The motive behind this new campaign is to enhance the value of advertising of all the advertisers.

Google has come up with new concept for content network, which combines the two different campaigns and bring them on one interface- (1) keyword and; (2) placement. By the means of this, one can tally the keywords from all networks, or can set the target of separate audiences in respect of site placements. This move of binding these two together is indeed a beneficial and intelligent move of Google.

Till about a year ago, Google used to update its PR about every five months. Second last update on PR happened after about 8 months of previous, which was a little abnormal delay by Google standards. It kept various webmasters guessing as to the reason behind it. Though nothing was clear about the delay at that time and even matt cuts did not elaborate much on the issue, it is now becoming clear that Google was updating its algorithm to rank various sites.

I remember about a SEO site that openly used to claim that if you hire its services, you would be assured for Page Rank 5. Its own page rank now stands at 3.

There have been varied opinions on to the relevance of the Page Rank in getting the traffic to a site. Most powerful argument given so far, to my mind, is when you search for a term on Google, often you find the pages with no or lower page rank ranking higher in results than with the pages with higher page rank.

Of course, Google’s algorithm that determines the respective ranking of results is proprietary one and we know as much as Google would like us to know. Surely, some factors other than page rank would be crucial in determining the ranking of the search results, relevance of page rank cannot be undermined. Here are some of the reasons of my thinking so;

Getting high page rank is your primary motive, once you own a web site of your own. There after all your activities in the web site will be oriented at this. But what if you notice that your page rank is low in the Google toolbar? You feel everything is lost. You feel disgusted after such hard efforts. This shows the relevance of the puzzling situation of web masters after the update by Google.

Web masters stand confused at the difference in page ranks in the new version of Google directory. It might seem to be a mere exaggeration, when you hear that these web masters can’t make out why a variation exists in the Page rank in Google’s Toolbar and Google directory. This requires some clarification to reveal what is happening, when the critics point out the marketing motives of Google as a reason for this.

The online world is rife with rumors that Google has been downgrading PR of the sites who have been selling links or doing paid reviews and selling links. Google page rank is a rating that Google assigns a site as a measure of importance that site has on the Net.

Though Google, in various releases, has indicated the formula for calculating the page rank, yet it remains shrouded in a mystery in the sense that a webmaster is able to reasonably guess it but not be very sure about it.

How much this page rank helps in getting traffic is also debatable, but two things are certain; one; that given all things same (which never are) a site with higher page rank would rank higher than other; and second; page rank does help in monetizing a site better whether by sale of links or otherwise valuation of a site.

One thing about site optimization is that it is dynamically changing. A particular step that seems to help a site today becomes a strict no-no a day after. So, don’t be surprised by my recommending something not-to-do-today which was forcefully recommended in the archives. With Google announcing downgrading the site selling and buying paid links, rules of site optimization are bound to change.

Somehow as the web marketplace has evolved, we all end up giving more credit to the page rank that a site has. So much so that page rank has spurred a separate industry in itself prompting mushrooming of companies that promise page rank, or companies that can get your site fake page rank. Personally, I too am able to capitalize on page rank as my sponsors pay me money on my sites depending upon page rank the site has. But is this page rank work loosing sleep? We, the webmasters respect a site depending upon the page rank it has, but does our visitor for whom a site is actually made know anything about page rank? Does he place higher reliance on what you say depending upon what page rank do you have or does a page with higher Page rank always ranks higher in search result?

Though how exactly a high or low page rank affects your site’s ranking in search results, improving page rank has become an industry in itself. While searching for a term in Google, even in first page of its results, you would see a page with lower PR ranking higher in results vs a page with higher page rank.

This is probably one of the subject which carries intense debate. Higher page rank, which essentially is a result of number and quality of links that a page has, is any webmaster’s dream. There has been intense debate on it whether it does translate into money or not. I have seen many parked domains with PR 4 or 5, and if such domains can get this PR, obviously most webmasters would think that then why not their site which, obviously is better than parked domain. Common experience is that higher page rank may not mean higher traffic too.